The name for the famous coffee chain was made up by the owners almost by accident. They gathered one evening and started making up words that started with "st"— they thought that these 2 letters would be a great match and they sounded cool. Then, someone found an old mining map and found the town of Starbo. The friends then remembered one of the Moby Dick characters, Starbuck. This was how the name of the iconic coffee company came to be.

But why is there a siren of the sea on the logo? This is a reference to the book. Starbuck from the novel was an assistant on the ship. The creators decided to go along with the sea theme, choosing the 2-tailed mermaid from Ancient Greek mythology as their logo.