Commenters stated that the dissatisfied customer wouldn’t have much legal ground to stand on by arguing that the electric toothbrush, which usually runs between $90 and $150, was on sale for a single cent. While some guessed that it was an obvious misprint, others with retail experience pointed out that what he (and the equally unobservant police he claims to have as witnesses) was seeing was a sticker placed on the plastic display to keep track of shelf space in the store’s system.