Instagram is one of the few social media platforms that can completely transform how your business is perceived in the online medium. And the best part about it is that it can offer you a significant lead generation with a bit of planning. Several small businesses (and not only!) use Instagram as a major component in their online marketing strategies. So, if you want to do the same with your business account, you should get your inspiration from the following tips.
Open a business account for your firm
So, the first thing you need to do is create a business profile. This is the professional version of an Instagram account, which will get you access to several business-related tools, such as metrics. Besides, a business profile can boost your trustworthiness and prompt your target audience to follow you. Experts say you should use your brand’s logo as your profile picture so that people know your brand identity. The bio section is excellent for sharing a couple of words about your philosophy. Still, you can always include a link to a special offer or discount for those who follow you. And make sure that every post shared on this account is connected exclusively to your business.
Create an impressive post that will go viral
After creating a business profile, you should brainstorm its content. The secret to the best post on Instagram is to offer both useful and enticing information. This will get you the best engagement rate. If you’re planning to present your products, you should make sure they are photographed in such a way that a user clearly analyze them. Also, you can always use collaboration and prompt influencers to help you with spreading the word about your business. If a popular account reposts your content, you will most likely increase your brand awareness and engagement in no time. Keep in mind that you should create a posting schedule so that you share content when most of your followers tend to engage.
Focus on the trending list
An essential thing you always have to look for on Instagram is the trending list. So, to make your account popular and worthy for the best Instagram classification, you can follow one of the tips mentioned below:
✓ Make sure you include SEO keywords in your post’s content. In this way, you will rank higher in search engines, which in turn will increase your visibility on Instagram.
✓ Use at least two hashtags in your description, so that people discover your account faster. Also, it might be a great idea to come up with a unique hashtag for your brand.
✓ Create a posting schedule and stick to it. Frequent posting will get you a nice spot on the trending list.
Final thoughts
You should be aware that popularity on Instagram doesn’t occur overnight. As such, you will have to invest a bit of time and resources in creating your followers’ database. It would be best if you were consistent in your posting endeavours, as having a schedule with frequent posts can offer you more leads. Besides, you can always boost your newly created account with services like SocialBoss, where you can buy Instagram followers for your page in the necessary amount to boost your online presence.