He stood up to corporate greed.
Robin Williams almost didn’t play Genie in Aladdin, because he didn’t want his voice and his likeness to be used to sell toys and merchandise to kids. He said, “The one thing I said was I will do the voice. I’m doing it basically because I want to be part of this animation tradition. I want something for my children. One deal is, I just don’t want to sell anything — as in Burger King, as in toys, as in stuff.”
He even passed on the rights to his name, signature, photograph, and likeness to the Windfall Foundation, a charitable organization. He made sure that there wouldn`t be any advertisements with him for 25 years after his death.
yea and look where that idea is today