Battle Beasts
These guys were a loose tie-in to Transformers, and were manufactured by Hasbro in 1987. All of the animals had a little holographic rub sign that assigned them to a particular tribe: Water, Fire & Wood.
They did show up in an episode of the Japanese tv show Transformers: The Headmasters, but never got a show of their own, despite having some decent toy sales over here.
You can see a trailer for the toys HERE!