The Bratz were launched in 2001. They became a trend for girls of that generation. At that time, they were known as the “anti-Barbie dolls,” because they wore bright clothes and makeup. Despite the dirty campaign launched by their detractors, Bratz sold millions of units worldwide, along with other accessories. They even released albums and starred in their own movie, which not many toys have managed to do. In addition, this toy broke the pattern by confronting Barbie with an innovative, modern, and timeless alternative.