Global as well as local brands have to adapt to the city’s brownish color scheme
Starbucks—which is known for its white and green-colored logo—also altered its sign in Kyoto to blend in with traditional Kyoto-style houses. Same goes for 7-Eleven, a chain of convenience stores with 20,000 branches in Japan and 60,000 worldwide. All around the world, it has a bright logo with orange, red, and green stripes. In Kyoto, the logo features a calm combination of brown and white. Tsunagu Japan writes that while some branches have maintained the original colorful logo, they made the white stripes transparent to make them blend in more with the surroundings.