The "Ermahgerd" (which is a rhotacized pronunciation of "oh my god") meme first emerged on March 14th, 2012, as a post titled "Just a book owners smile…" The picture captures a girl named Maggie Goldenberger who, at the time, was around 11 years old. Maggie said that the picture was created in fourth or fifth grade when she and her friends seriously got into playing dress-up.