The meme originated in 2011 when someone uploaded it to a website called Quickmeme with a caption “I got this tattoo for my love of coffee, I got this one because it’s ironic.” "I do find it discouraging and disappointing that there was so much exposure brought to an attempt at making a joke of a culinary industry and the professional barista. To me, it's very telling on how we laud farm-to-table food, craft beer, cocktail mixology, but it's ok to have no respect for the specialty coffee world and the people who are committed to it," Dustin said in an interview with Eater.com.