The iconic photo originated back in 2004 when Dave Roth, the father of Zoe, captured her observing firefighters controlling the blaze two blocks away from their home in Mebane, North Carolina. In November 2007, Dave entered the shot into a competition run by a photography magazine and won it. After that, the photo was published in the magazine. Since then, Zoe's photo has been edited onto images of various famous events and has taken the internet by storm. "I'd love for the meme to help me get into or pay for college somehow," Zoe told Refinery 29 a few years ago. "But I ultimately want people to know me for me."