This is a serious one, as originally upon their invention corn flakes were advertised as potentially surpassing masturbation and sexual desire. Two brothers Dr John Harvey Kellog and Will Keith ‘WK’ Kellogg in their health spa and sanitarium. Being strict Seventh-Day Adventists they propagated vegetarianism and were constantly coming up with new recipes for most bland food possible - no seasoning and no meats were supposed to reduce the desire of sex for the clients of sanitarium and of course stop the need of ‘self - pollution’ of masturbation. They left boiled wheat for too long and as it came out in flakes they have simply toasted them. Later experimenting with other grains they came up with the corn flakes that were soon favourites by famous sanitarium guests such as Amelia Earhart, Henry Ford, Mary Todd Lincoln and others. To this day Kellogg’s brand is probably the most famous one, fetching the company over $13 billion in 2015 alone.