Joseph Bruce Ismay (played by Jonathan Hyde) was chairman and director of the White Star Line Steamship Company. He wanted to create a ship that could boast unparalleled luxury and it is said that because of this, he decreased the number of lifeboats from 48 to 16. While a true villain in the movie, real-life Joseph actually helped other passengers during the disaster. He survived the Titanic's sinking; however, his reputation was forever tarnished.