The mum of a two-year-old lost sight of him at a Kmart store in the NSW Hunter Region, Australia on Saturday. According to Yahoo, she shared the ordeal online on one Australian Facebook group, describing it as “the scariest 10 minutes of her life.”

“One friend ran to the entry immediately and alerted the staff member to not let a boy of his description leave the store. Even if he was with an adult. Another friend searched the area he was last seen,” she wrote on Facebook.

As the woman was running along the aisles and frantically looking under racks of clothing, she realized that searching for her child in silence would achieve nothing. It was then when she remembered the piece of advice given by Jess Martini and proceeded to shout the description of her boy.