"A huge portion of online reviews, ratings, social media presence, etc that you see for any given company are fake, paid for, or done by multiple accounts controlled by us. This includes a company’s Glassdoor page (fake reviews about how great it is to work there so that the million negative reviews don’t crush their page).
I’m not saying it’s every company out there, but it’s been a lot of the ones I’ve worked for.
Source: am copywriter. What are ethics? I surely don’t know anymore."
should we construe your statement as confession of your incompetence in the subject?