"Everything is fake. The attitude the mannerisms, everything.
It sounds stupid until you realize they clear close to 7 figures a year.
One time we vacationed with them and when we were out to dinner they said to us “one second we need to go film a bit” and they went from our friends who are calm and nice to the “HEY GUYS WE ARE IN THE BEAUTIFUL SOUTH FRANCE” annoying people everyone loves to hate."