This point is actually worth 2 points because the Olsen twins not only share part of their artistic career, but they are also common in their decision to stay away from social media. The reasons for this absence lie in the fact that they have never tried to be in contact with their fans and/or consumers of their brands in a direct way. In fact, they’ve spent their whole lives trying to protect their privacy, so social media doesn’t seem like the right direction for them to take.