The economic crash of 2008 was really devastating for Iceland and in order to lift up people’s spirits, the town of Akureyri thought that it’s the simple things that have the biggest impact. Akureyri is the second largest city in Iceland and it is located in the north of the country, so the cold climate and long nights don’t help when it comes to keeping people happy. But the town found a solution: they transformed red traffic light circles into hearts. This was a part of a larger Smile With Your Heart campaign and the traffic lights became permanent fixtures of the city. Now people stuck in traffic see the hearts and are constantly reminded to stay positive and the international symbol of love in such an unexpected place puts a smile on one’s face.