Photo by Solen Feyissa on Unsplash

While this may seem like the perfect time to start an online business, there are a few things to consider before starting an online business taking the leap. One of such is your marketing strategy. It’s not enough to have a great business idea; structure has to be put in place to consistently generate revenue. Instagram has been proven to be one of the platforms that help online businesses thrive.

What’s So Great About Instagram Anyway?

Instagram is no doubt a great place for sharing your great photos and videos and also meeting new friends, but beyond that, it has grown into a marketing hub in recent years. With 815 million active monthly users with 40 million photos uploaded and shared every day, you can position your business to a growing audience to actually grow your sales. As easy and free as it is to open an Instagram account, growing your followers is very important as the number of your followers influences your reach and the results you would be able to achieve.

How to Start Out a Business on Instagram

We have established that whatever your online business goals are, Instagram is a great social platform to grow your brand awareness, engagement and conversion. To get started, it is important you know the types of Instagram accounts

Types of Instagram Account

There are basically 3 types of Instagram accounts. They are all free but are designed for different purposes.

Personal Instagram Account

As the name adequately describes, the account was the first created on Instagram and is designed primarily for individuals to share pictures, videos and for engagement not necessarily for sales or marketing. Although this type of account lacks extensive features in comparison to the business account, it gives room for more organic reach, allows you to connect more than one Facebook page and the option to go private if you desire.

Instagram Creator Account

This account is best for influencers, public figures, artists and creatives who want to grow a specific audience with the special features offered. Initially, when the creator was introduced around 2019, creator profiles could only be created by individuals with more than 10,000 followers, but now a creator account can be created by anyone including businesses.

Business Instagram Account

This is best suited for businesses and brands. It has additional features that make it easier to generate leads on Instagram and reach a wider audience. This is a suitable option if you desire to build an online business.