Photo by Melanie Deziel on Unsplash

Conclusion

Whether you choose to use a business account or you choose to stick to a personal account, the fact is clear that Instagram is a great platform for marketing, content creation and branding. While the pros of Instagram for business outweigh the cons, it is important to do proper research for your business to know which marketing channels would give you the optimal result. Find out where your target audience is concentrated and direct the bulk of your marketing effort to that channel. Sometimes a proper blend of other channels asides Instagram like SEO, email marketing, traditional marketing will help you achieve your goals. Whatever platform you choose to engage, ensure you always read the community guidelines to ensure you are not breaking any rules. Keep your business goals smart and always find creative ways to reach out to your target audience.