When directing the movie, Francis Ford Coppola decided to shift the importance of the set and focus on the costumes instead, believing that they can serve as the stage setting and help to determine the whole mood of the movie. To help him make his idea come true, he invited designer Eiko Ishioka, who, despite not having vast experience in costume design, created memorable costumes for the movie. Ishioka didn’t create costumes that would reflect previous character adaptions but instead, she designed Dracula's costumes in a way that would show his transformation throughout the movie.