The Wayfarer model of Ray-Ban sunglasses, known for its thick, black frames, first went on the market in 1952. By the early 1980s, the company was considering discontinuing the glasses due to flagging sales. But then an appearance on the cover of GQ, followed by Tom Cruise’s memorable scene in Risky Business, revived the Wayfarer.

Combined, the cover and the movie helped Wayfarer sales jump from 18,000 to 360,000 by the end of 1983, as reported by The Los Angeles Times. In 1987, sales rose to 2 million.