"It’s often fast-food packaging you see littering streets. McDonald’s Norway and Nord DDB took ownership of this with an honest campaign depicting the ugly side of its wrappers.

The copy reads: “Unfortunately too much of our packaging ends up on the streets. Now we are doing our biggest effort yet and will clean even more than we already do. But we aren’t able to get it all, and need everyone to contribute. Please remember to throw away your litter in the bins next time you buy takeaway from us.”"