"This Man, Jeff Snowball, Walked Into B&M Store Wallsend Today, Spent £130 On Toys, Put Them All Straight Into The Cash For Kids Drop Off Trolley, And Walked Out Again. Such A Hero"
"We just happened to be in the store at the same time and chased him across the car park for a photo! In his words: "No kid deserves to get nothing at Christmas." It's people like Jeff and the thousands of others who donate gifts that make all the hard work worth it. Thank you so much."