"When a Manhattan Project scientist was asked to calculate whether a human being could survive exposure to a very high dose of radiation, she only learned later that the person that had received the dose was her husband."

"Radiohead seventh studio album In Rainbows was released under a pay-what-you-want model, in which fans could pay the price they desired, including downloading the entire album for free. Many customers in turned paid and they gained more profits because of this marketing strategy."