The ALS Ice Bucket Challenge was a wonderful global trend in the summer of 2014 that promoted awareness of amyotrophic lateral sclerosis and encouraged research donations. The challenge was simple: pour a bucket of iced water on yourself and challenge other friends to do the same (and donate).

The internet, like always, had to turn something cute into a desperate attempt for likes and social exposure. Some staged challenges labeled themselves as "gone wrong" for the sake of clicks, and usually involved the person hurting themselves in the most over-the-top ways. Influencers thought it was a cool way to promote it, but now people more often roll their eyes at such behavior.