"When everything was more “fragmented”. You wanted to talk to friends – msn/local equivalent. Wanted to post pictures – Myspace/Fb. Wanted to learn how to jailbreak the first iphone, repair your car or cook a salmon properly – everything had its own forum group with – in majority of cases – a great search engine. You wanted to post anonymously? Have a blog. There was space for everything.

Now it’s all mixed in one/two messy platforms where nobody can find anything."