"Gerald Ratner, CEO of The Ratner Group, operated a popular and successful jewelry business in the UK in the 1980s. He managed to sink his entire business enterprise in under ten seconds when he made a public TV appearance and joked that his company's products were "total c**p".The value of his business dropped by about *half a billion pounds* in the immediate aftermath and almost went completely out of business"

Look at all the liberal down votes...wassamatter snowflakes, truth hurts?
The profit margin on some items are just too low