"Small scale. Our local pizza place did a slice meal ( big slice, fries, a dip and a drink) for 5 euro. A simple 1 euro increase absolutely k**led them. This was when cash was far more common and the psychology of just handing over a fiver was the ticket"

Look at all the liberal down votes...wassamatter snowflakes, truth hurts?
The profit margin on some items are just too low