"IPA.

Now I love your regular lagers, especially draught on a hot sunny day. I even developed a taste for fruit beers too, there’s definitely a time and a place for them.

But IPA…. I swear to Sue Barker that it tastes like how cat wee smells. You know that pungent almost ammonia type smell?

That’s IPA for me.

I love the cool label designs and names, they have all done well with the branding, but I sort of think that’s 75% of the appeal."