They do this every winter since 2011, jumping into water when it’s insanely cold outside, and then letting their wet hair freeze until it becomes pure white. Their motivation is the Hair Freezing Contest with a prize that includes frozen hair and (apparently) tons of fun.
Winter is the season of snow and ice and it is quite beautiful at times.
This hidden camera set up is a social experiment organized by Norwegian charity group SOS Barnebyer to see what people would do when faced to a lonely kid left freezing in the winter cold without a jacket.
Would you give your jacket or do something in this situation?
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