How they came up with the Chuck E Cheese logo
This is the evolution of the Mercedes Benz logo from 1909 to 2009. Weather the logo has gotten better or worse over the years is debatable, but the automobile continues to get better.
1902
These are logos that have negative space. Negative space is the area that the design leaves around the image that conveys the meaning of the logo. Because our eyes only seem to focus on the positive space, the negative space is often ignored or not seen. It is actually somewhat of an optical illusion.
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