Brussels marketing agency Mortierbrigade wanted to show why ad placement is important. In order to do so, they put a few ads in a strategic places in a satirical Belgian magazine “Humo.”
These are some advertisements that are placed in the most inappropriate places. Typically, the advertisement is placed next to a news item where the two subjects mix about as well as oil and water. Some editors must have been very embarrassed when these advertisements were published.
Just one letter has changed the policy of the cheese placement in Subway sandwiches.
Take a look.
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