Jay Chandrasekhar, one of the writers and stars of the film, expanded on how exactly Weinstein was such a big part in getting the film sold. He recalled, “[Weinstein] comes up to me and says ‘I’m going to do you a favor. Come meet me at the bar [at Sundance].’
“We met up at the bar for last call and had a drink with him. When people saw us hanging out with Harvey after that movie, the other studios were like ‘Oh shit. We’d better fucking get on this.’ He created a market for the film basically by shadow play. He didn’t even see the middle of the movie.”