Athlete

The Houston Rocket launched career highs in points, rebounds and assists during the 2014-15 season on his way to a runner-up finish in the MVP voting. The strong season helped Harden cash in over the summer with a new 13-year deal with Adidas worth up to $200 million. Other partners include Beats, Foot Locker, BodyArmor, NBA 2K and a half-dozen more. He recently signed a new four-year, $118 million contract that will keep him in Texas through 2020.