Usually, for a product or business to become very successful, there needs to be a fairly good amount of marketing applied in order reach as many consumers as possible, which is why there are always advertisements during tv shows and sporting events. Marketing, costs a lot of money, and in regards to massive, global corporations, they spend millions of dollars in advertising their products. Pepsi is considered to be one of the most popular soft drinks in the world, and in the 1960s, PepsiCo launched a new marketing campaign for Pepsi in China, a campaign which cost the company a hefty sum. At the time, Pepsi’s slogan was “Come Alive With the Pepsi Generation”, and it was the same slogan that the company decided to use in China, but apparently the marketing team did not think to check the Chinese translation of the slogan before making it public. In China, the slogan was translated into, “Pepsi brings your relatives back from the dead”, which in Chinese culture, is a terrible statement to make, and as a result, the company lost millions in advertisements and sales.