Nusret Gökçe, now widely known as Salt Bae, is a Turkish chef and owner of a chain of steak houses. Already an established restauranteur, he became an overnight internet sensation in early 2017 after he posted a video of himself extravagantly sprinkling salt on a steak.

Thanks to his viral fame, Nusret’s cooking was is such high demand that he opened steak houses in several international locations. He also has fans among famous people with celebrities like Leonardo Di Caprio and Diddy, among others, coming to his restaurants to eat a steak cooked (and sprinkled with salt) by Nusret himself.