$212 for a square watermelon in Japan

This is a luxury fruit parlor in Tokyo. It is the flagship store of the Sembikiya fruit emporium. Run by the same Samurai-descendant family since 1834, Sembikiya began as a discount fruit store. But the wife of the second-generation owner decided they could make more money the other way around. Sembikiya management estimates that 80-90 percent of their products are bought as gifts as it’s customary in Japan to give high-end fruits as presents for formal occasions like weddings, business transactions, and hospital visits.