they're obviously taking advantage of the rabid consumer market for a beloved franchise, nostalgia, revivals and the collectors market. in terms of economics it's a bit of a perfect storm, i think.
they're obviously taking advantage of the rabid consumer market for a beloved franchise, nostalgia, revivals and the collectors market. in terms of economics it's a bit of a perfect storm, i think.
the original trilogy did it right IMO...... first came the product, THEN came the marketing and toys.