A Singaporean online grocer, Honestbee, created a PR nightmare with their April Fools' joke after announcing an Indiana Jones-themed sale of meat from endangered animals such as panda, tiger, and whale. The company started taking orders earlier in the week on its site, with the delivery date cunningly set as April 1, 2016. The idea was to draw attention to the issue of wildlife conservation, with plans for proceeds from purchases on the fake page to be donated to a handful of wildlife conservation charities, including the World Wildlife Fund and Wildlife Reserves Singapore. But before April Fools' Day, angry comments started showing up on Honestbee's Facebook page, many from customers who knew it was a stunt but weren't charmed by it. Netizens found the prank “distasteful,” “absolutely revolting,” and “in poor, poor taste.” Some threatened to boycott the company and called on others to do the same. Customers who paid for the exotic meat received an animal-themed snack pack on April 1, with some information on how to make further donations to wildlife charities.