In fact, in late 2015, the company completely rebranded itself to be about "well-being" and not just about "dieting," Digiday reported.

"We were so closely linked to dieting. That’s really not where women are in America when they think about food today. They want health their way, with their own choices. And the brand really wasn’t reflecting that," Julie Lehman, Lean Cuisine’s director of marketing, told Digiday.

The company has even launched campaigns encouraging girls to filter out the word "diet."