Athlete

The golfer's on-course earnings fell by nearly $9 million, but McIlroy continues to be a bankable marketing star. Nike, his biggest endorsement deal, pays nearly $20 million annually. He also partners with Omega, Bose and Upper Deck. McIlroy replaced Tiger Woods as the face of Electronic Arts' golf video game last year. He also settled a messy lawsuit last year with former agents who accused him of owing millions of dollars in commissions.