42. Kim Kardashian West ($51 million)

Personality

Reality TV's most-followed woman has a new title: tech entrepreneur. Her Kim Kardashian: Hollywood mobile game generated $71.8 million in 2015; some 40% of her annual paycheck comes from the game. Add on her Instagram endorsements, the Kimoji app--a $1.99 Kim-based series of emojis--and her $2.99 subscription-based personal app, and Kardashian makes more money from mobile endeavors than anything else.