By all accounts Bad Teacher wasn’t a very good film. It was widely panned by critics and audiences alike. But there was winner, Cameron Diaz. Cameron believed that, with enough clever promotion, the film could open big. This was back before social media giants like Facebook and Instagram could stop a film in its tracks on a Friday. Cameron dropped her upfront fee to $1 Million in exchange for the film’s profits.

Bad Teacher opened big before slumping the following weekends. Still, the movie made $216 worldwide and Diaz stashed away a whopping $42 Million.