Pricey fashion brand Balenciaga recently released a new bag worth $2,145
The only problem is that, well, it looks a lot like IKEA’s iconic Frakta tote bag
You know, the big blue one that costs 99 cents
The internet had a good laugh about it, but now IKEA has also joined the fun
They made an ad designed to help people differentiate their bag from Balenciaga’s expensive impostor
And as you can see, it’s pretty funny
The advert was designed in collaboration with Swedish agency ACNE
Which one do you prefer?