J. Crew's name set it up to compete with Ralph Lauren's Polo line.
According to Forbes, "The name Crew was picked to compete with Ralph Lauren’s Polo label and [founder Arthur] Cinader added the J because he thought it added [cachet]."
Makes sense. Polo and crew are both pretty preppy sports.
"Roth takes Soylent's oceanographic reports to a group of researchers, who agree that the oceans no longer produce the plankton from which Soylent Green is reputedly made, and infer that it is produced from human remains, the only conceivable supply of protein matching the known production."
Hope this is not what is the protein in Soylent :O