"A genie whispered 'Rolex,'" in the founder's ear.
Hans Wilsdorf, the founder of Rolex, wanted a brand name that could be said in any language, Business Insider reported.
"I tried combining the letters of the alphabet in every possible way," said Wilsdorf, according to Rolex. "This gave me some hundred names, but none of them felt quite right. One morning, while riding on the upper deck of a horse-drawn omnibus along Cheapside in the City of London, a genie whispered 'Rolex' in my ear."
"Roth takes Soylent's oceanographic reports to a group of researchers, who agree that the oceans no longer produce the plankton from which Soylent Green is reputedly made, and infer that it is produced from human remains, the only conceivable supply of protein matching the known production."
Hope this is not what is the protein in Soylent :O