Jenna Rosenstein, a senior beauty editor on the Harper’s Bazaar website, is wary of the app and its intentions. “While I think the technology is quite cool, I don’t love the idea of an app that exists solely to strip women of their makeup without consent,” she told newspaper “Makeup is so often a tool used to curate identity and image — and I for one would never post a selfie on the internet without my battle armor of red lipstick and black eyeliner,” she added. “Stealing a woman’s choice to wear — or not wear — a full face of makeup is problematic. We must ask ourselves: what exactly is the purpose of this app, and what is the male equivalent?