A British journalist created the perfect scam after turning the barn in his backyard into the most talked about restaurant in London. Taking the journalist just half a year to execute, “The transformation” included writing fake reviews to his fictional restaurant on the popular site, TripAdvisor, and creating fake dishes using everything from sponges to detergents. Thanks to the artificial hype, people from different countries were dying to go to this restaurant — and some even managed to do so. The journalist and his friends opened the “restaurant” for one day, after which they were exposed.