When Hungarian András Arató modeled for a series of stock photos back in 2011, he had no idea that 3 years later those pictures would become viral and he would forever be known as Hide The Pain Harold (or simply Harold or Maurice).

András has fully accepted his unexpected fame. He likes meeting his fans and is active on several social media platforms where he reposts his favorite Harold memes. He said his seemingly pained facial expression was a result of his face getting tired after a long modeling session.