The “us” that Liz is referring to is “It’s a Southern Thing.” “[We’re] a lifestyle and culture brand that does exactly what Southerners do best – tell stories. We talk about what it’s like to live in the South, the places we visit, the food we eat, and the music we listen to. We have a little something for everyone, and at the end of the day, we hope it makes them proud to call the South their home.”